WIDEWAY SPORTSWEAR
Brand Visual Identity System & Digital Tokens
Standardized visual assets, master logo construction, WCAG 2.2 AA color science, typography matrix, and downloadable vector production files representing WideWay Group's dual-base manufacturing infrastructure.
Dual-Base Manufacturing DNA & Heritage
China Jinjiang R&D Center
25,000 m² specialized facility hosting 457+ precision sewing units, in-house CAD grading, functional knitwear testing, and rapid SMS prototyping.
Bangladesh Scaled Plant
Colour & Co. industrial complex featuring 1,800+ advanced sewing machines across 54 automated lines, delivering 250,000+ pieces monthly.
Tier-1 European Compliance
Audited by BSCI (Grade A), OEKO-TEX 100, EU REACH, GOTS, WRAP, and ACCORD. Preferred vendor for 19 global labels including Millet, Degré 7, and Umbro.
Geometry, Construction Grid & Clear Space
The Dynamic Athletic Wing Emblem
The WideWay emblem features forward-surging chevron wings set at an 18° aerodynamic forward slant, symbolizing relentless speed, precision fabric tension, and European athletic dynamism.
0.5X Exclusion Zone (Protection Area)
No text, typography, imagery, or page boundaries may encroach within 0.5X (where X is the vertical height of the red wing chevron). This guarantees visual authority across global trade shows and digital viewports.
🚫 Brand Guardian: Strict Logo Misuse Redlines
60-30-10 Athletic Palette & Accessibility (WCAG 2.2 AA)
WCAG 2.2 AA / AAA Accessibility Contrast Matrix
All color combinations meet or exceed international Web Content Accessibility Guidelines (WCAG 2.2 level AA) for contrast ratios, ensuring optimal readability for overseas buyers.
| Foreground Color | Background Surface | Contrast Ratio | Normal Text (4.5:1) | Large Text / UI (3:1) | Rating |
|---|---|---|---|---|---|
| #FFFFFF Pure White | #0B1E36 Deep Marine Navy | 16.48 : 1 | Pass AAA | Pass AAA | Optimal Navigation |
| #0B1E36 Deep Marine Navy | #FFFFFF Pure White | 16.48 : 1 | Pass AAA | Pass AAA | Optimal Editorial Body |
| #E50408 Flame Red | #FFFFFF Pure White | 4.92 : 1 | Pass AA | Pass AAA | CTA Buttons & Badges |
| #E50408 Flame Red | #0B1E36 Deep Marine Navy | 4.62 : 1 | Pass AA | Pass AAA | Navbar Logo & Emblems |
Global Multi-Lingual Font Scale
Outfit Display
Engineered for athletic performance and impactful headlines. High x-height, bold geometric letterforms, and tight tracking for high-end sportswear branding.
Inter • Noto Sans SC
Precision engineered for high-density tech packs, specification tables, GSM fabric data, and Chinese/English international export contracts.
App Icons, Web UI & Executive Email Signatures
Mobile App Icon Matrix
Generated according to Apple Human Interface Guidelines (1024px Superellipse squircle) and Google Material Design Adaptive Icons (two-layer parallax).
Executive Email Signature
Standardized corporate email signature template deployed for Harry & Harry Chen.
|
Harry (Director)
Head of Global Sportswear Export
Jinjiang Wideway Import & Export Co., Ltd.
|
Corporate Stationery & Spatial Architectural Signage
Standard Double-Sided Business Card (90 × 54 mm)
350g German Cotton CardstockEngineered for 350g imported German cotton-touch fine cardstock, spot UV protective coating, embossed tactile emblem, and laser holographic AEO anti-counterfeiting seal.
CR80 Executive ID Badge
CR80 Format54 × 85 mm standard CR80 format featuring dual-facility security privileges, premium woven lanyard, and integrated RFID/NFC smart tracking.
Exhibition Rollup Banner (800 × 2000 mm)
ISPO Munich • Canton FairStandard ISPO Munich & Canton Fair 1:2.5 vertical standee highlighting WideWay's dual-base manufacturing power and high-performance fabric matrices.
Conference Room Frosted Glass Privacy Film
Architectural Spec1500 × 200 mm safety stripe positioned at 1200mm eye-level height with 45% translucent athletic chevrons and etched WIDEWAY SPORTSWEAR corporate typography.
Official Vector Asset & Design Token Downloads
Direct Production Asset Hub
Download verified, print-ready vector SVGs, high-resolution transparent PNGs, and W3C-compliant Design Tokens for web, print, and architectural fabrication.